Even in the hospitality industry, you have the responsibility to make sure that you reach more people and deliver great service. Excellent services will provide you huge profits but only if there are more customers. If you find out that the people in your neighborhood have no idea about your restaurant, it’s a sign that you have not exhausted all possible marketing efforts to promote your restaurant. Digital marketing is the best platform to make sure that you make more sales by reaching thousands of people who can be your potential customers.
The advanced technology has made marketing quite simple and effective. The only challenge is that you have to be wise when using any of the digital marketing tools. Here are a few tips for digital marketing:
Define your target audience
Which kind of service do you offer? Who do you want to often visit your restaurant? The answers to these questions will make you make a concrete decision on the betting platform to use to get these people on board for your marketing efforts. If you are targeting the elderly then the traditional media will be the best option but what of when you are targeting the digital generation, the best way to get them is through the use of social media. On the other hand, if you are targeting the corporate entities in this case you may have to use email marketing which will come in handy to help you using the marketing automation application, this is the time you now need a tool like A/B testing feature for testing which email campaign is more effective for such target market.
Work within your marketing budget
Marketing needs a budget, at the same time you also need to know that if you exceed your budget you might compromise on the functioning of the entire restaurant because of that fiscal deficit. This is the time you now need to make sure that you define your budget and just ensure that you choose the right tools which will still give you results but at a minimum cost.
Choose one platform at a time and check its effectiveness and capitalize on it
There are many digital available for marketing. In the beginning, you may not know what is best for you. During your marketing planning sessions, you can have a draft of the initial and the best toolkits for your restaurant. Give yourself time and make a SWOT analysis of the results. At this point, you may be able to make a judgment on which is the best platform for you then capitalize on.
Conceptualize the SEO function
How will you accommodate random customers of the web?This is the time you need to make sure that you use the correct keywords when creating content for your restaurant such that it is ranked among the best.
Combine text with multimedia content
The digital market is quite a huge market and you have to make sure that you use it carefully. With all these tips in mind after some time, you may be overwhelmed by customers. You might even be forced to open newly branched or further franchise.
The hospitality industry has moved a step further and developed a niche in the business. Apart from just the delicious food, what makes customers come back to your restaurant or stay longer? Ping pong, pool table, foosball among other sporting activities give you an upper hand in controlling a higher percentage of the market share.
Ping pong, for example, gives the players a physical activity which acts as a workout plan as they unwind or go through the nightlife. A top choice for an outdoor table and fast speed bots portrays a classy and stylistic impression attracting both novices and experts in the field.
When customers walk in, just eat, and leave, be sure the amount of money they spend is less compare to when they take small bites as they enjoy the ping pong game. The long hours of intensive table tennis game within the restaurants translates to more spending hence more profits for the organization.
An influx of players is a business opportunity; allow them to make subscriptions or a small fee to boost the spirit of competition. If you have renowned players, they will opt to use the chance to sharpen their skills. Go a notch higher and employ ping pong trainers to add a professional aspect to the games.
For you to beat the competition in the hospitality industry, you have to move a stepfurther and incorporate value added services to allow you control a large market share. Table tennis widens your market scope and attracts diverse customers for the advantage of increasing sales volume to your restaurant. What else o you offer, after all, every restaurant has the best chef who makes the delicious meals and drinks.
The integration of physical activities like table tennis game in the restaurant gives your customers a different view of the mission of your business- promotion of goo health through physical activities. Unconsciously, they will relate it to the food you serve. Even if someone has no interest in the game, they will always prefer to visit the place allowing you to enjoy customer loyalty.
Ping pong is a physically intensive game which requires you to stay for longer hours within the sporting arena. The long contact hours in not in vain, it gives you a chance to interact with customers- a good venture to get feedback for the sake of business growth.
Apart from just playing ping pong; the customer loyalty could generate to a high-level business club. Some of the renowned businesses arose because of same interests or a challenge in the course of having to practice their hobbies passionately.
Despite all the advantages and benefits of having a tennis table in your restaurant, great care is advisable to avoid affecting other customers who just need a quiet environment to enjoy their favorite drink or meal. You should also take into account the space available to avoid congestion among the ping pong lovers.
|Every Tuesday||Jazz and Blues||Bill Heid||9:30 pm – 1:00 am|
|Every Wednesday||Jazz and Blues||Paul Piper||9:00 pm – 1:00 am|
|Every Thursday||Brazilian Jazz||The Wayne Wilentz Trio||9:30 pm – 1:30 am|
|Every Friday||Collectors Edition||11:00 pm – 2:30 am|
|Every Saturday||The Ed Hahn Quintet||11:00 pm – 2:30 am|
|Every Sunday||Jazz and Blues||Wayne Wilentz and Jim West||9:30 pm – 1:30 am|
Not ready for the madness of the workweek? Unwind, and enjoy a Utopian Sunday relaxing and soaking up the atmosphere of the art and enjoying the rich delicious menu items and daily specials at our Sunday Brunch
Served Sunday from 11am – 4pm
In addition to our wonderful food choose a $1 glass of Champagne, mimosa, orange Juice or Bloody Mary to accompany your meal.
Jamal Sahri was born in Casablanca in 1963, the youngest son in a family of restaurateurs. After studying art at the Casablanca School of Art, Jamal moved to the United States in 1984 and took up residency in Washington DC. While working as a waiter to support his artistic endeavors, Jamal dreamt of ways to combine his two passions, art, and restaurants.
In 1993 Jamal made his dream a reality and Utopia was born. An inviting local spot where artists and art patrons could come together in the spirit creativity, enjoy fabulous food, spirited conversation, lively music and of course, art.
Jamal’s original pieces have now adorned the walls of Utopia for over 12 years setting the tone for space. While many friends and patrons have tried to obtain his art for their personal collections, Jamal could not be convinced to part with them.
In this first time, exhibition Details in Art Jamal is featuring both his time-honored classics and his latest series Colors of Morocco. A highly sensual painter you can see the intense inspiration of Matisse and Picasso in Jamal’s work. Jamal views his art as ‘an expression of self’ and his passion for art is unquestionable in these striking pieces.
Jamal Sahri Opened Utopia in 1990, establishing its place as a cornerstone in the U-Street community.
Offering an ideal local for a location for folks to gather, share ideas, music, food, and art. The restaurant has served as a venue for chefs, artists, musicians, community groups to express, relax, share and enjoy the things that make life utopian.
15 years later Utopia stays true to its ideals, still offering the clients original favorite dishes and featuring the original art over the bar, while keeping the movement fresh with exciting new food specials, great live music, and expanded dining room and the back lounge. All designed to ensure your time in utopia is idyllic.
1418 U Street N.W.
Washington, D.C. 20009
Utopia can meet your space and catering needs for meetings, private parties, wedding receptions and rehearsal dinners.
For more information, please contact the manager at 202.483-7669 to arrange the time to see the space at 1418 U Street N.W. Washington D.C. 20009 and discuss your function needs.
18.5% gratuity added to parties of five (5) or more.